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AI Chatbot vs AI Sales Agent: What Dealers Actually Need to Know in 2026
The automotive industry has been using chatbots on dealer websites for nearly a decade. They solved the first problem: being available when the BDC was not. But in 2026, a…
LeadershipMulti-Channel Marketing for Dealerships: What It Is and How to Do It
Car shoppers today are everywhere—scrolling social media, searching Google, checking emails, and comparing inventory across multiple platforms before ever setting foot in a dealership. According to CarGurus, 83% of consumers…
MarketingKPA Empowers Automotive Businesses to Improve Performance and Resolve Compliance Risks with New Offerings
AI-powered lead response audits, F&I Certification, location performance dashboards, and advertising archives deliver the trackable truth amid increased FTC focus on dealer practices
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