Convincing your manager to let you attend Digital Dealer Conference & Expo is all about being persuasive and communicating how the conference will benefit your dealership(s).
Step 1: Familiarize Yourself with the 100+ Marketing, Sales, & Dealer Ops Seminars
Before you discuss Digital Dealer with your manager, you’ll want to be sure you’ve created your own custom agenda based on your dealership(s) goals.
Digital Dealer Conference & Expo is the only automotive retail conference to showcase 100+ marketing, sales, and dealer ops seminars. Familiarize yourself with the sessions that address areas of opportunities specific to your dealership(s). Digital Dealer tags each session with either a fundamental, intermediate, or advanced rating to suit your individual expertise level.
Be sure to keep checking back for newly posted sessions or sign up for email updates. Digital Dealer will continue to post new sessions to the agenda each week, up until 1 month before the conference.
Consider a joint effort with another department manager. With up to 10 breakout sessions being conducted during a 1-hour time slot, Digital Dealer Conferences can be overwhelming. Most attendees will attend with a co-worker, or bring their whole management team to divide and conquer.
Step 2: Review the List of the 130+ Exhibiting Companies
If your dealership has a website, we are 100% sure you’ll recognize a current vendor in the Digital Dealer Expo Hall.
Make a list of exhibitors that you would be interested to meet with while at the conference. Many attendees will meet with their current vendors to find ways to improve results, or shop their competitors.
Digital Dealer Conference & Expo will give your dealership the unique opportunity to demo/ shop from the most innovative tech providers in automotive retail marketing and sales.
Step 3: Outline Your Top Reasons for Attending
Develop talking points that will convince your manager to see that attending Digital Dealer Conference & Expo is a valuable dealership investment and worth attending. Ensure that the sessions that you have selected align with your manager’s goals and address areas of opportunities specific to your dealership(s).
Learning equals earning; continuous development will prove to be the cornerstone of your dealership’s success. Some concepts cannot be fully learned through listening and observing, such as swimming, which requires hours of practice and experience. However, the action of attending a seminar about swimming can accelerate your knowledge of how to swim. “You better start swimming or you’ll sink like a stone, ’cause the times they are a-changing.” – Bob Dylan
Step 4: Choose the Right Time
Timing is everything! Avoid approaching your manager at the busiest times of the year, when there are important deadlines and priorities. Be 100% sure you will have your manager’s undivided attention and create a strong, succinct proposal. This will not only help keep your thoughts organized, but demonstrates that you have done your homework and are taking this opportunity seriously.
Step 5: Send A Formal Request
Lastly, before you approach your manager, download and complete this formal request letter, which contains all the necessary information your manager needs to make an informed decision. List out each session you would like to attend and describe how each session selected will benefit your dealership.