Transparency Launches New Offline Attribution Solution and AI-Based Identity Layer Marketing Platform, Without Cookies or Pixels Leverage Individual Attributed Marketing Profiles to Generate Model Audiences Most Likely to Purchase a Company’s Goods or Services.
SAN FRANCISCO, CA (PRWEB) SEPTEMBER 23, 2016 – Transparency, a leading data modeling and attribution firm, today announced its new transactional attribution solution that for the first time allows marketers to match unknown Web shoppers to specific offline transactions.
The unique generation of individual attributed marketing (IAM) data models means that for the first time, companies can provide their clients with consumer insights and offline transactional attribution without violating consumer PII and without inflicting unwanted consumer tracking cookies and pixels onto customers.
Transparency’s patent-pending solution and proprietary methodology onboards and analyzes both first-party and empirical data to generate consumer audiences that demonstrate both the propensity and ability to purchase specific consumer products and services. Transparency delivers the business intelligence necessary to make truly informed marketing and advertising decisions.
By starting and ending with consumer transactional data, Transparency successfully provides offline transactional attribution, consumer modeling and individual attributed marketing. Over the past 12 months during its Beta trial, Transparency partnered with leading automotive publishers such as Autotrader®, Kelley Blue Book®, and Cars.com™ to analyze more than 1 million consumer transactions.
The company’s solutions include Transactional Attribution, Transparency ScoreTM, SmartTargetTM, Individual Attributed MarketingTM. While first tested in the highly-competitive automotive market, new market segments are now being evaluated and interested customers can visit Transparency to learn more.
Transparency’s SmartTarget is the first B2C advertising solution that allows clients to engage and convert only the consumers they want, while leaving the unqualified “just looking” browsers behind.
Transparency creates profile models to generate probabilistic audiences that have BOTH the ability and propensity to purchase a company’s goods or services. Utilizing the platform’s transactional attribution capabilities, results of a campaign can now be matched back to actual transactional data.
By focusing on individuals not devices, Transparency’s new SmartTarget solution delivers ads with the exact same look, feel and messaging throughout the consumer shopping journey and across ALL devices. Since the platform knows the devices associated with the IP of a targeted customer, it can serve up ads inside supported apps and not just within the browser.
Partner Quote – “In 2016, single source attribution is the gravest hindrance to a local retailer’s marketing success,” said John Clavadetscher, Chief Revenue Officer at Cars.com. “In our industry, while car buyers leverage the internet to determine what, where and from whom to buy their next vehicle, the majority of car buyers first contact with a dealership is when they walk in. I am excited that Transparency is working to educate the trade on multi-touch attribution.”
Transparency was founded in 2016 and is headquartered in San Francisco, with technical operations based in Florida. The company achieved profitability within its first quarter of operation and currently employs more than 15 staff. Transparency AI, Individual Attributed Marketing and SmartTarget are trademarks of Transparency AI, LLC. All previously cited trademarks and registered trademarks are hereby acknowledged.
Author: Digital Dealer
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