Facebook is looking to make it easier for brands to connect with one of their most powerful tools– Influencers!
Brand Collabs Manager allows advertiser to search through lists of creators and influencers based on the demographics of their audience.
Creators develop portfolios through Brand Collabs Manager that works almost as resumes– showing brands how well they can work branded content into their profile.
You can search through creators by previous companies they’ve worked with; as well as by audience details– such as important life events, household income and SOOOO much more!
So– why utilize this new tool?
Branded content helps get your brand out in front of new audiences in an engaging and honest way. When done correctly– it can be the strongest piece of your marketing strategy.
I’m going over all the details available in Brand Collabs Manager, as well as how to utilize it to your brand’s advantage in today’s Think Tank Tuesday!
Author: Paul Potratz
Paul Potratz is the COO at Potratz Advertising and is also the producer of Think Tank Tuesday, a weekly video podcast which reaches 165,000 automotive professionals every week. Paul speaks on marketing, sales, social media and lead handling process across the world and works with clients in the United States, Canada and Denmark.