Las Vegas, NV – August 3, 2016 – National Credit Center (NCC), a leading provider of comprehensive marketing data to the automotive industry, today announced that it is reducing dealership vehicle marketing costs by an average of 50 percent each month, and adding on average 8-15 new vehicle sales monthly using AimLogic™, its dealership-focused predictive analytic marketing solution.
“With our AimLogic solution, we are excelling at providing dealers with a one-on-one experience with in-market shoppers, within a targeted radius of their dealership,” said Jim Cunningham, NCC Senior Vice President, Marketing Solutions. “Dealers are benefiting from this program because it requires no effort on their part in terms of either marketing or management. We are able to reduce their average marketing cost per vehicle from a $600-$630 investment to just $329 per vehicle.”
“In addition, our predictive analytics target marketing efforts are adding 8 to 15 new vehicle sales, which dealerships would not normally have access to,” said Cunningham. “This equates into larger profits and bigger savings over the course of either a month or year,”
NCC introduced its AimLogic solution at the National Automobile Dealers Association (NADA) 2016 conference, and since that time, the product has assisted dealers to target market new customers using advanced data mining technology that identifies consumers who wish to purchase a new vehicle within the next four to six months. AimLogic uses LogicTargeting™, NCC’s proprietary algorithms, which enables the system to match consumer purchase behavior against its data mining resources in order to assign a ‘propensity to buy’ score for every in-market shopper in the dealerships’ designated area.
AimLogic’s predictive analytics is a precise information management tool that analyzes thousands of data variables, thereby eliminating guess work in the dealerships’ marketing strategy. Information used to determine consumer buying habits include demographic and vehicle data, and summarized credit data, as well as behavioral and preference data.
By targeting the top 30 percent of potential buyers, NCC is able to provide the dealership with a higher lead conversion rate by using a variety of marketing delivery methods that are tailored to each specific consumer. Leveraging multiple touch points, the system promotes unique offers to the specific individual using retargeting ads, social media offers; direct mail and email campaigns. Using compiled data and consumer IP address information, NCC is then able to create effective marketing campaigns designed to drive more sales to the showroom.
“We have developed a science for finding active buyers and driving them to the showroom,” explained Cunningham. He added that, on average, American consumers spend approximately 11 hours per day online, which makes it critical for dealerships to engage with these customers when they are ready to buy; with this in mind, NCC helps develop compelling reasons for in-market buyers to visit the dealership showrooms. AimLogic is a web-based technology that enables dealers to attract new customers within a specified and adjustable radius of the dealership.
Dealers interested in learning more about AimLogic, or any of the NCC product suites, may visit Booth #720 at the Digital Dealer 21 Conference, being held August 8-10, 2016, at the MGM Grand Hotel & Casino, in Las Vegas, NV; or call 800.818.1802.
About National Credit Center
Since 1996, National Credit Center (NCC) has provided the automotive industry with comprehensive data, software and marketing solutions that help dealerships nationwide increase sales, drive user engagement and improve operational efficiencies. NCC’s state-of-the-art Data Solutions include a full range of cost effective credit and compliance products; the company’s Software Solutions include Avendas™, the next generation automotive CRM, and the EZ APP suite of lead generation tools–designed to engage shoppers by providing free credit scores, vehicle trade-in values and auto loan pre-qualifications. NCC’s Marketing Solutions provide predictive analytics software AimLogic™, which identifies and targets in-market shoppers by monitoring and scoring online and offline behavior.
NCC is a subsidiary of Las Vegas-based Sackett National Holdings, Inc.,(SNH) a leading provider of information, technology and data solutions. For more information, please visit www.NCCdirect.com.
About Sackett National Holdings, Inc.
Sackett National Holdings, Inc. (SNH) is a leading provider of information, technology and data services. For 20 years, financial institutions, Fortune 500 companies and consumers nationwide have turned to companies owned and operated by SNH for products and services such as online mortgage applications, credit reports, valuations, background screenings and affordable energy. Using the latest technologies, SNH specializes in creating cost-effective products and services that enable partners in the automotive, energy, lending and employment industries to better serve the needs of their customers. SNH’s entities include National Credit Center, Sperian Energy, PeopleFacts, and SettlementOne. For more information, visit www.snhinc.com.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.