Pinterest is a massively undervalued asset when it comes to social media platforms to leverage. It has the capacity to drive massive amounts of traffic because it’s increasingly being used as a search engine.
You can use Pinterest to drive traffic directly to your website, because users aren’t expecting to stay on the platform when they’re using it like they do when they’re scrolling through their Facebook feeds.
Seasonal pins, or timely pins, that focus on what’s happening currently; be it winter sports or summer project time; drive massive amounts of traffic and can increase awareness at 10X the rate of a normal post.
Need I say more?! I’m going over how you can leverage seasonal pins on Pinterest to drive more traffic to your website in today’s Hard Facts!
Author: Paul Potratz
Paul Potratz is the COO at Potratz Advertising and is also the producer of Think Tank Tuesday, a weekly video podcast which reaches 165,000 automotive professionals every week. Paul speaks on marketing, sales, social media and lead handling process across the world and works with clients in the United States, Canada and Denmark.