When it comes to finding shoppers, Pinterest is the place to be. Promoted Pins and Rich Pins drive exponential traffic in comparison to other social media platforms.
Traffic driven from Pinterest earns, on average, $58.95 more than traffic driven from Facebook and Twitter, and this makes sense when we consider the fact that 93% of Pinterest users utilize the platform to plan purchases.
Paid advertising on the platform can earn you even more than that $50+ bucks, because 50% of users proceed to purchase after viewing promoted pins. That means in theory, you could start turning half of your impressions into sales!
Rich pins are a bit more time consuming but easy on the wallet, so they’re great for advertisers on a budget! These featured pins allow you to provide more information with your pin, but just enough to make viewers want to go to your website– and they can with the simple click of a button.
I’m breaking down EXACTLY how to create, utilize and promote Promoted and Rich Pins in today’s Hard Facts, as well as how to make sure your website has all you need to get the most out of your pins!
Author: Paul Potratz
Paul Potratz is the COO at Potratz Advertising and is also the producer of Think Tank Tuesday, a weekly video podcast which reaches 165,000 automotive professionals every week. Paul speaks on marketing, sales, social media and lead handling process across the world and works with clients in the United States, Canada and Denmark.