There is one medium where you can guarantee how you interact and engage with your audience? An audience you own? Email marketing offers the most control when it comes to how you share a message with and engage your audience.
But— that’s only if your emails are landing in inboxes and getting opened; NOT if they’re spam-bound from the start. Items like your ISP- internet service provider, email subject lines, IP/domain reputation, trigger words and the quality of your email list all play a part in your success.
In this week’s Hard Facts, I’m breaking down what tactics and email deliverability best practices you need to ENSURE your emails get delivered to inboxes AND get opened!
Author: Paul Potratz
Paul Potratz is the COO at Potratz Advertising and is also the producer of Think Tank Tuesday, a weekly video podcast which reaches 165,000 automotive professionals every week. Paul speaks on marketing, sales, social media and lead handling process across the world and works with clients in the United States, Canada and Denmark.