January 26th, 2017 – Friendemic and GoFanbase , two fast-growing leaders in the social media and online reputation space, announced today that they are merging. The combined company will be among the largest providers of social and online reputation software and services in the automotive dealership space, with experience serving over 1,000 dealerships, including dealers from among many of the leading automotive groups.
The combined company will operate as Friendemic and will continue to use GoFanbase’s name and branding for select offerings. Together, Friendemic will offer its core social packages along with an extensive, time-tested software platform, including the mobile app Catalyst. For years, businesses have had to work with many different vendors to get all the software components of a successful social and reputation strategy; the merger will end that need by offering a complete, integrated suite. Micah Johnson, CEO and founder of GoFanbase, will join Friendemic as Chief Technology Officer, and Alane Boyd of GoFanbase will join as EVP Client Success. Micah Johnson will also join the Board of Friendemic.
“GoFanbase has built a fantastic business and Friendemic is thrilled to work together with them,” said Steve Pearson, Friendemic CEO. “GoFanbase brings many strengths to the combined company, but perhaps most impressive is the people. Their entire team shares Friendemic’s obsession for helping clients succeed.”
Together, Friendemic now provides the most comprehensive social and reputation product set in the industry, weaving together tools to monitor and build online reviews, seamlessly collect, approve publish social media content and advertising, and generate leads from social listening. According to Micah Johnson, “Both companies had a bright future ahead of them independently, but at the forefront of our decision was ‘what will be best for our clients?’ By combining with Friendemic, we can offer more products and a higher level of service, sooner.”
Friendemic has been in operation since 2010 and GoFanbase (previously Chief Ingredient) since 2008. Holland&Hart LLP and 2nd Generation Capital acted as advisors for the transaction.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.