A $3 Trillion Dollar Per Year Epidemic, What It’s Costing Your Dealership, And How To Fix It.
The 3 TRILLION Dollar Black Hole
Dealerships have an epidemic on their hands, one that’s growing out of control and killing their profits. It’s happening in every showroom from coast to coast, and the culprit is right under their nose. It’s an inside job that’s ruining marketing efforts and wreaking havoc on promotions, factory incentives and special offers.
Moreover, this problem is costing every dealer a huge share of the market, along with tens of thousands of dollars each year.
But we’re not talking about a software virus or some anti-automotive double agent who’s hacked into the system.
We’re talking about Dirty Data – inaccurate, expired, outdated contact information that clogs the dealer’s CRM and makes running effective marketing campaigns nearly impossible – all while creating massive technical and legal headaches.
And while your dealership may have made an expensive upfront and ongoing CRM investment, dirty data is living in your CRM right now, turning 80% of your organic, third party leads into profits for the competition.
This epidemic of dirty data diminishes the value of your digital leads by making it nearly impossible to contact them, let alone sell them a vehicle.
And yet thousands upon thousands of these leads are simply being sucked into the $3 Trillion dollar black hole of residual dirty data from US businesses.
“According to a recent Gartner, Inc. study, dirty data is responsible for roughly 40% of all failed business initiatives making it one of the biggest threats to new businesses.”
The reason? Leads were never converted into sales because the prospects never even received the message.
THE SHOCKING TRUTH ABOUT DIRTY DATA
There are two things every dealer should know about dirty data:
1) It piles up quickly and exponentially.
2) It’s almost impossible to prevent.
A phone number is entered with a single incorrect digit, a name is misspelled, an email address is lost or altered.
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Dirty Data & Your Dealership White Paper
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.