Google. Apple. Microsoft: Tech Companies Building Cars

I frequently talk about the current industry disrupters taking sales from dealers – the Beepis, Vrooms and Carvanas, amongst others. These companies snuck up on dealers and, with little warning,
Jun 22, 2016

How Automotive Brands Are Blurring the Lines Between Digital & Reality

For most people, the experience of buying a car can be a long and laborious process. As research has shown, most people dislike dealerships and would definitely consider buying a vehicle online instead.
Jun 2, 2016

Why Automakers Should Fear Apple, Not Tesla

Tesla Motors gets credit – deservedly so – for lighting a fire under the global auto industry, inspiring carmakers to speed up their product development times and to get serious
Jun 1, 2016

What Does a Connected Car Driver Expect from Their Dealership?

Vehicles are evolving to meet consistently increasing consumer demands for convenience, interactivity, and connectivity. In 2015, 15% of new vehicles were considered connected and by 2020 research
Jun 1, 2016

Record Numbers of Software Complaints and Recalls Threaten Trust In Automotive Technology

Consumer complaints about vehicle software have been growing steadily over the past several years, and 2016 is already on pace with the record-setting level of 2015, according to data collected by
May 31, 2016

Four Ways to Future-Proof Your Omnichannel Strategies

Technology can take a marketing strategy only so far. Here are some crucial steps to keep up with consumer expectations and the changing tech landscape.
May 31, 2016

Why is Marketing Automation Superior to Plain Old Email Marketing?

Lots of automotive shops and car dealerships use email marketing to run special promotions, increase repeat customers and advertise new vehicles. But when everyone else also uses email marketing,
May 27, 2016

Minus the ‘Electronic Curtain,’ Technology Helps Car Financing

Automated lending helps avoid delaying creditworthy dealership customers who are anxious to drive off in newly purchased vehicles.
May 27, 2016

Collaboration Tools Will Transform the Customer Experience

In the last few years, technologies like social media, texting and mobile apps have transformed the way dealerships interact with their customers. But we're not done yet. Not even close.
May 23, 2016