By Brad Highland, Director, Digital Marketing, Naked Lime Marketing Earlier this year Facebook announced they were changing ad relevancy scores to help marketers easily identify why their ads weren’t getting ranked as highly as they might like. Whi

By By Ian Cruickshank, President & CEO, Leadbox Before I start into this article, I need to make it clear that I am coming at this from an academic perspective. That doesn’t mean that this is going to be a dry or dull article. It merely means t

Director of Partnerships & Business Development for Flick Fusion, Lehel Reeves, shares why video is imperative in today’s society and how dealers can lose business if they abstain. 

By Ray Bhatia, CEO, Demand Local According to one recent study, cord-cutting – that is, giving up cable television and similar services – has increased by a massive 48% in the last eight years alone. But that doesn’t mean that people are watchi

This week's #HardFacts is live from Google HQ in #NYC. Samantha chats with Google team members about what it means to be a #Google Partner. She also gives some strategies

Consumers have more tools at their fingertips than ever before in researching future purchases, this truth has transformed the automotive marketplace. Take the amount of online information available about vehicles and dealerships, add the emotional w

In a not-too-distant past, dealerships had one showroom. It was their staging area where they strategically placed vehicles to awaken browsers’ senses. Sales professionals hovered, barely breathing, while trying to respect personal boundaries. They

By Kaitlin Gavin, VP & General Manager, Dealertrack RTS Since the 19th century’s second industrial revolution, the metal-stamped license plates adorning vehicles have remained relatively unchanged. While registration and title operations are be

Over the past few years, subscription services of all types have become increasingly popular with today’s consumers. Big names like Netflix and Amazon leverage them to offer optimized, often instantaneous access to their goods. Now, it’s the auto