Service Marketing and Customer Feedback: 2 Simple Ways to Boost Loyalty

Keeping clients loyal is essential to maintaining a successful business. There are a lot of auto shops and dealerships out there, and every one of them is fighting for your customers’ business. Simple, personal, and consistent messaging is one
Nov 5, 2014

Building Consumer Trust in Service

One of the largest obstacles that dealership service departments face is consumer mistrust. Articles with titles like “10 Tips to Avoid Auto Repair Rip-Offs,” and “Avoid Getting Ripped Off on Repairs and Maintenance” are constantly being publ
Nov 3, 2014

Dealership Winter Safety

Winter is coming and for dealerships that means more than winter sports and holidays. Unfortunately, with the change in winter weather, also comes additional safety risk, which also means additional safety preparedness. To maintain productivity and r
Nov 3, 2014

The Service Department: It’s More Than Just Fixing Broken Cars

The best summary I have ever heard concerning our industry comes from Leigh Silver, who puts it like this: “The service operations can be viewed as a combination of running a sales floor, in conjunction with a manufacturing plant, in combination wi
Oct 20, 2014

Unraveling the Mysteries of Matrix Pricing

The Many Ways to Increase Gross Profits At least once a month I get an inquiry from a Parts Manager or GM asking how they can improve their Parts Gross Profits by implementing a Matrix. When I ask them what they had in mind I initially get dead silen
Oct 20, 2014

Importance of your Exceptions Report

In dealerships throughout the country, there is a report that reveals how your processes are working and how your team is responding to what you are requesting. It is called an Exceptions Report. In ADP, it is called a REX report. In Reynolds and Rey
Oct 13, 2014

How to Prevent Greenwashing

Greenwashing is the practice of claiming that your processes are environmentally stainable without proof. Greenwashing is visible in every industry, and is becoming especially prevalent when consumers seek out environmentally sustainable auto facilit
Oct 13, 2014

Who is responsible for tech productivity?

From Search Auto Parts: Who is responsible for tech productivity? Who’s responsibility is it to make sure that technicians are productive? As you might imagine, it falls on everyone’s shoulders in the shop. But there are individual ways y
Oct 6, 2014

Personal Protective Equipment: Chemical Hand Protection

How do you choose chemical hand protection for employees at your dealership? Working with chemicals can be risky, as an accidental exposure from submersion or splash for certain types of chemicals can result in burns. Fortunately, there are a variety
Sep 22, 2014