Posts
Posts
Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSearch Engine OptimizationTechnologyTrending Industry News
Optimizing Your Dealership’s Website for the Customer
Pop-up specials, chat tools, auto-play videos, tons of useless slides, and more have turned our dealership websites into 1990s era MySpace pages of confusion. We’ve done this to ourselves, really. Through a laser-like focus on conversion and leads
Feb 23, 2018
Posts
Dealer ManagementDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSearch Engine MarketingSearch Engine OptimizationTechnologyTrending Industry News
Don’t Lose Leads to Bad Browser Compatibility
It’s a wide, wide web out there, and there are lots of tools and resources you can use to reach your potential new clients, but are you making your site available to them all? If you’re not considering multiple browsers while designing your site,
Feb 20, 2018
Posts
Data & AnalyticsDealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSearch Engine MarketingSearch Engine OptimizationTechnologyTrending Industry News
Making a Better Mousetrap: Leverage Consumer Behavior to Increase Conversions
As I have mentioned in past blogs, few customers complete lead forms, making it very difficult for dealers to track the source of their sales. Without this information, it’s virtually impossible to make educated decisions about how to spend your ma
Feb 20, 2018
Posts
Data & AnalyticsDealer/GM NewsDigital DealerDigital Dealer ConferenceMarketing StrategiesSearch Engine OptimizationTechnologyTrending Industry News
Calculated Metrics in Google Analytics
Several weeks ago, I attended advanced Google Analytics (GA) training in West Palm Beach FL, delivered by Brian Pasch of PCG. I initially debated attending the training, as I felt my skills were pretty advanced and allowed me to do my job well. H
Feb 16, 2018
Posts
Dealer/GM NewsDigital DealerMarketing StrategiesSearch Engine OptimizationSocial MediaTechnologyTrending Industry News
What is Content Marketing?
Content marketing has become somewhat of a buzzword recently. With developing technology and the Internet taking over our lives, PR and marketing terms constantly develop and shift in meaning. So, I thought a little primer on content marketing might
Feb 16, 2018
Posts
Dealer/GM NewsDigital DealerMarketing StrategiesSales & MarketingSearch Engine OptimizationTechnologyTrending Industry News
3 Key Metrics for New Car Success in 2018
I recently came across an article that may provide a glimmer of hope for franchise dealers: “Hitting rock bottom is the BEST thing that can ever happen to you.” It certainly seems like we’ve hit rock bottom if you look at new vehicle profits. N
Feb 12, 2018
Posts
Dealer/GM NewsDigital DealerMarketing StrategiesReputation ManagementSearch Engine OptimizationSocial MediaTrending Industry News
10 Reasons Every Dealership Needs a Written Content Strategy
If you’re a dealership marketer, chances are you’ve heard a lot about content marketing. Well, be prepared because it’s going to be even more important in 2018. The term “content marketing” covers a lot of territory with
Feb 12, 2018
Posts
Dealer/GM NewsDigital DealerMarketing StrategiesSearch Engine MarketingSearch Engine OptimizationTechnologyTrending Industry News
You Need to Know How Google Can Help You Sell More Cars
As a dealer, you’ve probably heard of Google’s “Micro-Moments”. They are defined as “times when car shoppers turn to digital to help select the perfect vehicle for their needs”.1 These micro-moments reveal where shoppers are, what they’
Feb 9, 2018
Posts
Dealer/GM NewsDigital DealerMarketing StrategiesMobileSales & MarketingSearch Engine OptimizationTechnologyTrending Industry News
Is Your Dealership Site Too Slow for Google’s New Mobile Speed Update?
Everyone knows that that page load speed on your website is important, especially when studies show that 40% of visitors will leave a page that takes more than 3 seconds to load. Since we’re now living in the age of mobile, when customers want answ
Feb 1, 2018