Posts
Edmunds Updates App with Messaging Platform
SANTA MONICA, Calif. — Edmunds.com has updated its mobile app with a new feature that allows shoppers to send text messages to dealers. Edmunds texting solution uses a phone’s native texting platform, meaning all smartphones are capable of messa
May 20, 2015
Posts
Sales Strategies
Selling Value vs Price
As a sales professional, please realize the difference in selling value vs price. If you are selling a value-based product against a price-based product, trying to compete on price is a recipe for an unfulfilling sales career. People who make purcha
May 20, 2015
Six Fast & Furious Tips on Mobile Marketing for Auto Dealers
Our marketing universe is quickly becoming untethered as smartphones and tablets gain a broader share of web access to information and entertainment. The mobile marketing world is still new to many dealers and we’re experiencing a learning curve
May 20, 2015
The ONE Must Have Feature You NEED to Advertise – And How!
CarStory gave a random pool of participants, ages 18 to 65 years, a list of the top 25 used car features as identified by their data science team as being high in consumer demand. Each participant selected their “must-haves” from among the list.
May 20, 2015
Facebook Algorithm Changes: Why Your Customers Are the Solution
Facebook has once again tweaked it’s algorithm in a way that further decreases the reach of posts by Facebook Pages. After steadily decreasing organic reach to 2 percent or less, and forcing companies with Facebook pages to spend money to reach the
May 20, 2015
10 Sales Tactics Guaranteed to Capture Your Prospect’s Attention
What do salespeople need to do in today’s tough business environment to catch the attention of decision makers? I recently uncovered some compelling data in a series of conversations I had with decision makers representing several industries, inclu
May 20, 2015
Video Styles that Attract and Convert Shoppers, for Ecommerce
Video Styles that Attract and Convert Shoppers, for Ecommerce, from Practical Ecommerce. In today’s marketing world, companies spend much time and money deciding how to create the most compelling content to promote their brands. One way to do this
May 13, 2015
Porsche’s Atlanta center opens in June
Porsche’s Atlanta center opens in June, from Automotive News. ATLANTA — Beginning in June, potential Porsche buyers can test drive the brand’s cars and crossovers at the company’s new $100 million U.S. headquarters and customer experi
May 13, 2015
Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop
Google AdWords Announces New Tools & Formats As Mobile Search Surpasses Desktop, from Search Engine Land. Tuesday’s #StepInsideAdWords event featured new mobile-friendly ad formats for three verticals, re-vamped automation tools, and attrib
May 13, 2015