In today’s automotive retailing market, consumers are armed with information as never before.  It’s never been so valuable to consumers or so easily obtained. 88 percent of car buyers conduct research online before coming into the dealership, l

Younger generations prefer fixed monthly costs for expenses that include things such as vehicle maintenance. They can then budget and have less concerns about encountering a repair bill they can’t afford. But how do ride-sharing services fit into t

New to the car business? In this Freebie Friday ELEAD1ONE Partner Bill Wittenmyer shares advice for increasing your sales and thriving in your first year in the industry.

Many dealers rely on lot services and/or in-house employees to crank out hundreds of photos of new vehicle acquisitions. Of course, the larger your inventory and acquisition pace, the harder it is to keep up with. Technology does make it easier today

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market In

In many businesses, it is typically frowned upon when an employee goes over the head of their immediate supervisor, or directly to another department, to get questions answered or problems solved. This easily creates animosity between the employee an

In this week’s episode of Witt’s Wise Words, Bill Wittenmyer reveals who the most important person at your dealership is and why.

After decades of working in and with dealerships all over the country, I find that many don’t have a proper process in place, or if they do, it’s not being followed. I can’t tell you how many times I have pulled into a service lane and

There has been a lot written about the “car buyer’s journey,” the path that a shopper takes in their quest to buy a new car. Through internet searches that turn into real contact, a user becomes a lead, who could then become a customer. Down th