Use Your Camera

We all have iPhones today, iPads, laptops, communicating devices of all forms, shapes and sizes. They are great for looking at data, I even like them myself. What I have found is that they are even better for helping you in training your people. They
Sep 6, 2013

How to Dominate with Savvy Hiring and Retention: Part I

Over the past three months I have been spending hours working with as many dealer principals as possible. The purpose was simple, to discover what separates great dealerships from mediocre ones. In the end the answer was abnormally obvious — the pe
Sep 6, 2013

Why Differentiation Should Be Your Only Goal

Recently, I wrote a blog article about Disney’s approach to customer service that was received with much enthusiasm. I’m personally a fan of Disney business practices and strategies and have attended their programs. I also encourage all of my emp
Sep 6, 2013

Why Are Customers So Defensive?

During my training seminars all over North America, regardless of whether I am working with Salespeople, Managers or Dealers, one question usually comes up at some time during the program: Why are Customers so defensive? Anyone in this business who h
Sep 6, 2013

Get More Value From Your Website by Optimizing Your Lead Gen Tools

There are quite a few dealer website plug-ins designed to generate leads, but on many websites, how they are implemented, hampers the power of these tools. With a great call to action and by closely following the third party’s installation instruct
Sep 6, 2013

Pre-owned Portion of an Automotive Sales Meeting

The most vulnerable capital in a new car dealership today is tied up in the pre-owned department. The opportunity for profit is one of the highest return on investment of any commodity offered on the market anywhere in the world. You have a sixty fou
Aug 12, 2013

VIP in Action Shows ‘Em You Care

Time after time as I speak to dealers, GMs, sales managers and fixed ops directors about customer relations, the phrase I am hearing is, “customers want to know we care.” When I hear about it, this is what I think customers are telling their deal
Aug 5, 2013

Here We Grow Again

“Loyd! It’s good to hear from you. I look forward to seeing you next week. I just wanted to speak with you on the phone before our meeting so you can be prepared for our hot topic. We are looking at buying another store.” “OK,” I responded
Aug 1, 2013