Bring All Your Data into One Place with Marketing Automation, from 9Clouds Automotive Marketing. CONSOLIDATING DATA The auto industry is full of data; top selling cars, financing, inventory movement, customer data and the list goes on and on. The pro

The 7 Habits of Highly Effective Search Marketers, from Search Engine Watch. In his 1989 best-selling business and self-help book, The Seven Habits of Highly Effective People, Stephen Covey outlines a series of “true north” principles tha

The Proof Behind Website Personalization – Why Your Dealership Needs to Personalize or Perish, from Automotive Digital Marketing. Thinking differently can cause some anxiety. Just ask Katie Couric & Bryant Gumbel circa 1994. Remember the Super

Getting ‘Aggressive’ Means Investing in the Dealership’s Marketing Today for Tomorrow (and today), from Dealer Authority. We’ve been told that our blog titles can be confusing. It’s my hope that the trend does not translate over to our prod

Automotive dealerships, like other businesses, have unique needs. Marketing automation is one of the best tools you can use to make your customer communication simpler and more effective. But not every marketing automation solution is ideal for

Marketing Ideas for Car Dealers, from Customer Think. A lot sure has changed since I first wrote about car dealers and digital back in 2011. Back then I wrote about Ford and other manufacturers leading the way but unfortunately leaving their dealersh

In the coming years, your youngest customers might become your best…if they’re not already there. According to a recent analysis by the Power Information Network® (PIN) from J.D. Power & Associates®, Millennials (also known as Gen Y, or th

In today’s automotive landscape, reaching the right audience with the right message is critical. Customers are using more research touchpoints to shop for vehicles than they ever have before– an average of 24, according to a recent study cond

Trend 2: Cross-Channel Personalization, from 9Clouds Automotive Marketing. If you’ve just happened upon this post, this is the first in a series of posts exploring five key trends that will drive auto marketing in 2015. These trends are going to be