Search Engine Journal explains the difference between optimizing your content, and producing new content with low-value. By looking at a business whose SEO went wrong, you can see the damage done to business and performance over time, as a result of

eConsultancy reports on Kia Motors’ use of consumer reviews. Kia employed Revoo in their recent TV, print and dealership campaign to assist in reaching customers during the first quarter of 2013. Through this newly segmented ability to rate bot

EyesOnSales explains how to differentiate your email from the next salesman’s. View some best-practices you should re-develop when communicating with the modern consumer. These tips will likely get more response from cold leads. Two examples ar

On NCMi, Jeremy Anwyl, the Vice Chairman of Edmunds, explains problem areas and customer views on the vehicle buying process. Through a model exercise with many representatives from dealerships, he nails three “pain” points, areas in the

Spare Thoughts blog asked 7 Executives from the Dealership Service Industry how to turn your majority share of the service industry into a convincing win with your customer base. Top suggestions for improving the OEM service department’s appeal

New from AutoRevo, debunk the typical “shady used car dealer” stereotype by giving your search result some distinction. Developing Google Authorship with a picture, and some accessibility will improve your reputation. Discover how adding

New from Clickz, email marketing strategies and their best use for businesses get a thorough look. Model statistics from quality versus quantity emailers give overall daily and annual comparisons on the types of increase in clicks better email campai

F&I and Showroom presents an in-depth examination of how social media and mobile access influence a consumer on decision-making when purchasing a vehicle. Through research from a year’s worth of Twitter, Facebook, blogs, forums and Youtube

Market Punch addresses email marketing and CRM in the auto industry. A reminder to take seriously ALL print and digital forms of advertising, this article expresses the need to keep emails modern, tailored to your audience, and gives live examples of