>br> As a kid you were always taught not to talk to strangers but, as ELEAD1ONE Partner Bill Wittenmyer explains in this #FreebieFriday, the power of networking is a massive opportunity in the automotive sales industry. Here are several tips to

Several Car Segments Experience a Jump in the Index LAWRENCEVILLE, GA (March 8, 2018) – Black Book, a division of Hearst Business Media that provides industry-leading used vehicle valuation and residual value forecast solutions, released its Used V

I recently read a quote from an unknown source that said, “don’t cling to a mistake just because you spent a lot of time making it.” Great advice! The mistake is in the past and is sunk, so move on. Great leaders get-it and don’t sink the

Responsive web design as a mobile-first strategy has been floating around for a while, and more and more dealer websites are getting odn board with it. But there are still a few hesitating to jump on this band wagon, and I think it might have somethi

This week on Work On Yourself Wednesday, listening doesn’t mean giving up control.

NADA Chairman Wes Lutz, owner of Extreme Chrysler-Dodge-Jeep-Ram, has been in the retail-auto industry for more than four decades. Prior to his selection as NADA chairman, Lutz was 2017 vice chairman and before that led the organization’s regulator

A ‘tentpole’ event at your dealership is one of those big-deal events that you really want to be successful. It could be a sale, holiday event, new product promotion or a community event that you’re sponsoring. Tentpole marketing is a strategy

Welcome to this week’s edition of Black Book Market Insights, with in-depth analysis of used car and truck valuation trends and insights straight from the auction lanes. Click here to download the full report. This week’s Black Book Market I

Paid search typically consumes the largest part of a dealer’s digital advertising budget, and from my experience there are many dealers who are wasting a large portion of this spend.  Most of these dealers have no idea how to inspect the quality o