Posts
Auto Parts Purchaser Survey: Online at the Dealership
Tire Business provides a survey of online versus dealership purchases for parts buyers. How-tos and DIY-ers make up a market group that may join a dealership, depending on the information offered and accessibility of parts, and differences in on and
Mar 22, 2013
Every Sales Manager Has a Story…
But if he can’t tell his story, he can’t sell his glory… We all have our glory days, especially in this industry. One thing we need to remember as sales managers, especially as used car managers, is that we have a sales force (both new and
Jan 17, 2013
How to Address the Top Three Concerns of Today’s Used Vehicle Buyers
Most dealers agree that used vehicle buyers typically have three key questions on their minds as they’re considering a purchase: Is this the right car for me? Is this the right deal? Is this the best dealership for my business? These questions are
Jan 16, 2013
When Searching for that Proverbial Needle in the Haystack
In today’s automotive world, dealers are not interested in hearing about the problem or wanting to know how it was created. They are primarily interested in hearing a solution. I vividly remember in my days as a dealer I was the same way. Trade-in
Jan 11, 2013
Four Ways to Shift your Dealership Performance into ‘Overdrive’
“Dale, remember this. As the used vehicle department goes, so goes the entire dealership.” My dad offered this advice as I was taking over the used vehicle department at our Cadillac store. I don’t think his guidance was unusual for dealers of
Jan 4, 2013
Vehicle History, Inspections Key to Spotting Flood-damaged Vehicles
As everyone knows, the East Coast, particularly New York and New Jersey, were devastated by Superstorm Sandy in late October. The loss of life, human suffering and property damage were tragic. Fortunately, heroes with the Red Cross, police, firefight
Dec 20, 2012
How Effective Online Listings Can Increase Dealership Foot Traffic
Shoppers are motivated to purchase the right car at the right dealership, so it is more important than ever for dealerships to maximize online listings to attract consumers to their lots. New-car shoppers plan to spend an average of 27 hours research
Dec 12, 2012
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Dealer ManagementDealer/GM NewsDigital DealerInventory ManagementPre-Owned Sales & Marketing StrategiesSales & Marketing
Three Ways to Reinvent the ‘Road to the Sale’ and Improve Gross Profits
When I came up in the car business, I was taught the 10-step “Road to the Sale.” As most dealers know, this traditional sales method assesses a customer’s needs, builds rapport and highlights the features and benefits of a specific vehicle. It
Dec 7, 2012
Posts
Dealer ManagementFinance & Insurance NewsInventory ManagementPre-Owned Sales & Marketing Strategies
Five Used Vehicle Challenges to Address in 2013
In the past several months, I’ve spent a great deal of time discussing and researching the current and future challenges confronting dealers. This work has fed my upcoming third book, “Velocity overdrive: The road to reinvention.” It highlights
Nov 6, 2012