By now those of you that read my stuff regularly know that I’m a big fan of old cars, especially race cars, and the Amelia Island Concours is the best in the country for this venue, now celebrating 20 years and going strong. Every year Ed Kovalchic

At the 18th Digital Dealer Conference & Exposition in Tampa, FL, you won’t want to miss 100+ sessions, workshops and case studies! Here’s a look at the most popular sessions, as selected by the Digital Dealer attendees using our mobil

Dick Hannah Honda has been Vancouver, Washington’s No. 2 Honda store for years. Recently, General Manager Joe Orr and his team executed a new targeted marketing strategy that lead them to become the No. 1 Honda dealership in their district. As a re

For years, American Honda did not mandate the formation of tier 2 marketing associations and instead only supported the groups that formed voluntarily. About two years ago, that changed. Honda now pools 1 percent per car into association funding and

One of the reasons why Sam Swope Honda World, located in Louisville, Kentucky, is so successful is because they don’t rest on sales methods that worked on yesterday’s consumers. Sam Swope is the No. 1 Honda store in Kentucky in sales, selling 65%

Hispanics are the fastest growing consumer group in America representing more than 56 million people and growing to 66 million by 2020. At their current growth rate, the US Census Bureau predicts that Hispanics will represent 30 percent of our countr

A Ford Quick Lane sized for Texas, from Automotive News. On a clear day, you can see Pep Boys, Jiffy Lube and Firestone service shops from Planet Ford-Lincoln in Spring, Texas. With all that nearby competition, why are dealer Randall Reed and his par

Wesley Gregg at Guadin Ford in Las Vegas once managed a variety of marketing vendors which undercut the full potential of his capabilities. After a reevaluation and vendor removal process at Gaudin Ford, Gregg and his team began to see how change mea

In 2014, Interactive media has made it easier than ever to obtain information and consumers are more in control than ever. A recent study on media spend in the automotive industry indicates two trends: Digital Media is continuing to rise and targeted