Posts
Better Culture = More Women
According to the U.S. Bureau of Labor Statistics, “Despite the prominence of leadership roles, women hold about 25 percent of jobs in the motor vehicle and parts industry as of late 2015.”
Jul 25, 2016
Recall Masters’ Christopher Miller to Present “Rein in the Recall Revolution” at Digital Dealer 21
Recall Masters, Inc., the leading provider of automotive recall news, data, training, and communications, today announced that company President, Christopher Miller
Jul 20, 2016
Posts
Dealer/GM NewsDigital Dealer ConferenceMarketing StrategiesSales StrategiesSearch Engine MarketingSearch Engine OptimizationTrending Industry News
The Storytelling Approach to Digital Marketing
It’s one thing to be told that telling a great story to potential customers will increase sales. It’s another to actually create a story that matters and plug it into a structured, measureable marketing
Jul 18, 2016
Clicks to Bricks – Transitioning the Online Buyer into the Dealership
Consumers are in constant search of information – before, during, and after visiting a store. It’s no secret the growth of the internet has affected the way businesses communicate with consumers
Jul 18, 2016
How to Recruit and Retain Top Talent
Automotive recruitment has changed and is changing at a speed that’s difficult to keep pace with, similar to everything else in the auto industry today. You can be a little bit late to the party with
Jul 18, 2016
Why Your Dealership Website is a Leaky Bucket and How to Fix it Without Changing Website Providers
Every dealer knows how fierce competition is for customers and mindshare. That’s true of any market. But if you think about it, the internet is absolutely the most competitive marketplace that exists,
Jul 18, 2016
Five Simple Strategies to Pack Your Showroom!
Customers today are shopping less than two dealerships in person before purchasing a vehicle. This means that aggressive conversion to showroom traffic is the key to success at every dealership.
Jul 15, 2016
The Down & Dirty of Digital Retail
With vehicle shopping preferences changing at the speed of light, dealers are turning to digital retail in hopes of reaching a greater audience of prospective customers. However, it can be tricky
Jul 15, 2016
Why You Should Attend Conferences Like Digital Dealer
Yesterday, we attended the Digital Dealer Workshop in Chicago, IL. I’ll admit, I was a little skeptic on who and what was going to be in attendance. We’ve attended some automotive conferences in the past where there were more vendors than dealers
Jul 9, 2015