This is one of my favorite sayings when I am helping our team get on the right page about selling tires. Hands down the best way to sell tires is to LOOK like you are in the tire business. To do this you need to put more effort into your staging strategies and make sure your merchandizing is up to date, fresh and clearly marked with information on fitment and pricing. Tires need to be staged everywhere, in your service drive, your waiting lounge and by your advisors desks. If you are putting in the right amount of effort you will realize this is a daily task. Know going into it there will be times when you are straightening your display and cleaning out wrappers that someone has stuffed in there and under your breath you will be cursing, however simply think about how many customers now know you have tires that fit their vehicle and they are competitively priced.
Down the street from one of my stores is a very well known tire retailer chain and I used to watch their guys daily roll out over thirty stacks of 4 high tires with bright stickers on them. This I know took them over a half of an hour to get it set up and they had it down to a science. Why do they do it? They are a well-known tire retailer with the most common name brand of tire on the front of their store. Everyone knows they sell tires. The point is, not everyone is “aware” that they are ready or in need of tires until the moment happens and somehow you want to be top of mind in awareness when this happens.
Here are some well known display strategies that will help you capture more tires sales.
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Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.