As the owner or marketing manager for a car dealership, have you ever wondered how you could effectively implement email marketing into your current strategy? Typically, car dealerships like to advertise in the local area, putting traditional forms of advertising in magazines or newspaper and of course marketing on your website.
However, implementing email marketing can be an effective step to take, allowing you to connect with potential buyers on a personal level that you simply don’t get with other forms of marketing.
Not sure where to begin? Here are seven essential tips you need to know when it comes to creating your own successful email marketing campaign.
Quality Over Quantity
It can be so easy to fall into the trap of bombarding your customers and email subscribers with content, trying to convince them to come to your dealership to buy a car. “However, readers of emails respond so much more effective if they’re reading content that provides them with value. So, instead of sending one email a day of average quality, sending one a month is more beneficial if you’re providing high-quality content” – explains Eric Whittington, an Email Marketer at Assignment help.
Use Email Segmentation
In your email client, such as leading client Get Response, you should be able to segment your contacts into groups. You could divide them up by gender, location, job type, age or any demographic you asked them for when they signed up. By segmenting your lists, you can create custom emails based on what interests that demographics, rather than sending out one email to try and cater to everybody’s needs.
Unlike social media, blogs or magazine adverts, email provides you with the unique advantage of being able to talk to your customers on a one-on-one basis which allows you to get personal with your messages. This means greeting your customer by their name, talking from a first-person perspective and even adding your own email signature to make it sound like you’re talking to them and only them.
Implement Email Tracking
It’s impossible to see how effective your emails are in your campaign if you’re not tracking the links and phone number that you’re providing. If you’re sending out emails to thousands of people but none of them and using the links you’ve provided, you need to change your email, so they can be more effective.
Harvest Customer Reviews
Nowadays, so many people will read reviews on a product before buying it, even if those people are on the other side of the world and complete strangers. However, you’ll need to collect these reviews in order to give them to your customers.
You can do this by emailing your customers professionally after they have made a purchase, allowing them the opportunity to give a review of the product itself and the service they received in your dealership. This is also a great opportunity to hear feedback about your company, allowing you to give your customers a better shopping experience.
When adding these reviews to your emails, be sure to use formatting tools like Cite It In, to make sure they look the part. You can also use proofreading tools like Paper Fellows to make sure the reviews make sense and are accurate.
Don’t End Up in the Spam Folder
It seems as though many dealership companies love to spam their customers with emails, whether it’s introducing the latest car or offers that you’re running in-store. However, this kind of spam will only end you up in the spam folder where nobody is going to read your content. This means following some basic email rules;
- Don’t email people who have responded or engaged with your emails in the last 90 days.
- Only talk about products that you’re selling or have marketed in the last 18 months.
- Honour people’s requests to be removed from your mailing list when they unsubscribe.
Another sure-fire to end up in the spam folder is to write poor quality emails. Before sending your emails, be sure to check the grammar of your content to make sure it’s perfect. You can check this using grammar tools like Boom Essays, as recommended by the HuffingtonPost ‘Write my paper’ post, or Grammarix.
Test Your Emails Before Sending
Sometimes, you could create the perfect email that you think is going to have amazing results for your dealership, but it doesn’t quite seem to have the same impact on your customers. Once you’ve created an email, try creating an alternate version and then A/B test them.
There is a tonne of A/B testing websites and services online where you can do this, regardless of whether you’re testing your email subject line, or the content itself. When writing the subject, you can source ideas from idea generation services, such as Essay Roo or State of Writing.
When writing, designing and creating the emails for your car dealership, you can see there are many things that can take into consideration. By creating high-quality emails that put the customer first, you’ll be able to enhance your email experience, only contributing to the success of your marketing campaign.
About the Author
“Gloria Kopp is a business and marketing consultant at Resumention. She is an author of Revieweal educational blog for business students. Gloria is a regular contributor for Huffingtonpost and Bigassignments blogs.” You can contact her at firstname.lastname@example.org
Author: Gloria Kopp
Gloria Kopp is a business and marketing consultant at Resumention. She is an author of Revieweal educational blog for business students. Gloria is a regular contributor for Huffingtonpost and Bigassignments blogs. EMAL: email@example.com