Amazon has just launched a new hub, Amazon Vehicles, which allows customers to research and compare automotive vehicles, parts and even accessories online.
As any driver in the market knows, finding the right vehicle can be an intensive, time-consuming process. You likely know whether you’re looking for a truck or an SUV, but you’re less sure about what make or model to choose. Now, you’ll be able to find a lot of answers in one convenient place without having to test-drive every car on the market.
With Amazon Vehicles, the company is looking to create a one-stop shop for buyers. It isn’t selling vehicles themselves — at least not yet — but clearly the goal is to build a community where people can get their questions answered and be connected with quality sellers.
So, in what ways can entrepreneurs capitalize on this new development? Here are three.
Position yourself as an authority in some segment of the automotive industry.
On average, Google processes more than 40,000 search queries per second. Droves of people are looking for answers to their questions on every topic, niche and industry.
More than likely, you are already aware of the value of answering questions relevant to your own customers and industry. This is the essence of content marketing, the process of creating and sharing valuable content with a target audience to encourage a profitable decision.
Think of the popular question-and-answer site, Quora, which is built on a similar concept: Users can ask and answer questions, much as they would on any forum. On Quora, all content and knowledge is user-generated. As one of those users, you can provide helpful answers to people’s questions, therefore positioning yourself as an authority on a particular topic or industry.
Amazon Vehicles presents a similar opportunity. By writing reviews and sharing helpful tips about various vehicles, you might well become a go-to resource for customers in a specific product category. And, then, building your authority might become a stepping-stone to new possibilities, since authority can be monetized in a variety of ways.
Click below to read the full article:
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.