You’re Doing It Wrong: The No-B.S. Guide to Digital Domination
// Webinar summary
As we all know its not enough to just make sure you are targeting you customer base. But what you may not know is that it is just as important that you are excluding high traffic areas where your advertising budget is being wasted. As your customer base transitions between Generation X and the Millennial generation, it’s important to make sure that you are reaching this younger demographic in ways that they are comfortable with. Your old contact methods may not be the most effective way to reach a younger Millennial.
As you try to draw customers from difficult locations it’s helpful to create customized additional incentives to bring these customers in. You will need a streamlined advertising approach to make sure that your promoting the right messaging to the correct people.
Join Sam Duncan from C-4 Analytics and Candace Jordan from Google as they dive into this information and help you target your next customer correctly.
// Key takeaways
• Making sure you are not only targeting the correct locations but excluding the incorrect locations..
• Reaching your audience with the correct contact medium.
• Integrating customized incentives and messaging into your Advertising Campaigns.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.