Your Millennial Customers Are Visual—You Should Be Too, from Dealer Marketing.
The millennial generation can no longer be written off as just your niece or nephew who spends too much time on that phone. Millennials make up 24% of the total population, and are savvy shoppers always looking for a great deal. They are sometimes known as the mobile generation, and typically, they spend more time on social media sites such as Instagram than on Twitter, YouTube, or their email account.
This generation—people under 30—are double-tapping photos of everything from food to puppies to sunsets to shoes. And even cars. Therefore, to tap into this huge potential market, the question auto dealerships need to answer is: “How do we translate this to new sales and new repeating customers?”
The answer is simple: Get on their level. The millennial generation is “listening” visually. What exactly does that mean? It means that text-based marketing is no longer enough to reach this generation; auto dealers also need to market to it via photos and short videos.
And you need to market the right things to millennials. What should you be marketing? For example, since most millennials live in urban areas where parking is a premium, one possibility is to show off your compact vehicles, your electric vehicles, and other eco-friendly vehicles, such as the Nissan Leaf, Chevrolet Spark EV, and FIAT 500e, just to name a few.