Your Dealership’s Digital Marketing Strategy Sucks!, from Dealer Refresh.
Well… Maybe “Sucks” isn’t exactly the right word but, I promise that you are going about your digital marketing in the wrong order of operations. And, yes, there is a correct, comprehensive and strategic Order of Operations when it comes to all dealership website marketing approaches.
Hey, do you know something else that “Sucks”? Car Superchargers!
Building high-performance muscle cars and building a high-performance dealership website is very similar especially when the goal is getting the absolute best output from every dollar spent from your budget. I assume that everyone who reads DealerRefresh is familiar with what SEM is and what it basically does. And, seeing how this is an automotive-audience I will make the same assumption that everyone here knows what a Supercharger is and what it does.
Search Engine Marketing is the Same to a Dealership’s Website as a Supercharger is to a Vehicle’s Engine.
- Both are tasked to force-induce more “volume” into their perspective power plant.
- As they REV up whether it’s RPMs or dollars spent they increase exponentially.
- They both work better when the power plant is built to handle them.