From Stratosphere Studio: Your Dealership Marketing: How to know what’s working and what isn’t.
As you already know, one of the toughest jobs in the automotive industry involves properly diagnosing vehicular problems and determining how best to make repairs. As a firm that specializes in digital marketing for auto dealerships, we at Stratosphere Studio know that managing the marketing for a car dealership can be just as much of a challenge—particularly if you can’t tell what’s helping to bring in more business and what isn’t.
To give you a better idea of what’s working in your auto dealership marketing strategy and what isn’t, the best thing you can do is to implement tracking.
Tracking print, radio, TV, and outdoor marketing:
It’s essential that every marketing campaign include a strategy for tracking. Print, radio, television, and outdoor marketing can be somewhat tricky to track, so if you’re advertising with these methods, then be sure to ask every person who comes through your door how they heard about your dealership. Maintain a detailed spreadsheet and refer to it frequently.