Young people see auto industry as limited, unlikely option, according to Detroit Free Press.
Michigan’s signature automotive industry has an image problem with the young talent it needs to grow and prosper.
That’s the main conclusion from a new survey being released and discussed today at the Detroit Regional Chamber’s Mackinac Policy Conference.
The survey of 900 respondents, consisting of youths aged 17-24 and adult influencers including parents and educators, raises two key concerns:
College-aged youths do see automotive as a high-tech sector that makes advanced consumer products, but fewer than half of them believe the industry offers “growth in terms of opportunity and advancement in manufacturing, skilled trades and for those with advanced degrees,” according to an executive summary of the finding.