Darnell Holloway, Yelp’s manager of local business outreach, is sharing his expertise with automotive dealers and managers on Yelp and the dealership.
Word-of-mouth is moving online, and user generated content websites like Yelp.com are becoming increasingly powerful as consumer guides. How do you ensure your reputation is strong? No business is perfect — how will you respond when you receive your first negative review? Everything you need to know from unlocking your Yelp business tools to managing your online reputation.
What will you learn and what action items will you take back to the dealership?
1. Learn how to build your presence on Yelp.
2. Learn what to do when you get a negative review.
3. Learn how to claim your business page at biz.yelp.com
Darnell Holloway is Yelp’s manager of local business outreach. He hosts informational sessions with local business owners across the country to educate them on best practices for navigating the world of online reviews. He oversees Yelp’s Small Business Advisory Council, and delivers constructive feedback from the business community to the different divisions within Yelp. He also hosts a series of monthly webinars about Yelp’s free online tools, and regularly produces informative content for Yelp’s “Blog for Business Owners.” Prior to joining Yelp in 2009, Holloway worked in the banking industry as an equity research broker for Thomas Weisel Partners. He is a California native, and UC Davis alumnus.
We’re building out the agenda, selecting speakers and topics for more than 90 sessions that are laser-focused on all things digital.