Detroit Trading Company will also act as distributor to its extensive buyer network
SUNNYVALE, California & DETROIT, Michigan — Detroit Trading Company has been selected to handle the vehicle inventory and lead operations for Yahoo! Autos, one of the world’s largest automotive Web sites, with more than 12 million monthly visitors in the United States.* Yahoo! Autos maintains strong relationships with leading companies throughout the automobile industry, and the site has become a hub for consumers seeking comprehensive information about both new and used autos, as well as industry news. Across properties, including Yahoo! Autos, Yahoo! has the opportunity to promote its content to its engaged audience of 167 million users in the United States.
In this new role, Detroit Trading Company will be responsible for aggregating millions of new and used vehicle listings in a feed from thousands of dealers across the United States onto Yahoo! Autos. This uniform feed will allow consumers to connect directly to dealerships by phone or by submitting a Web form. In addition, Detroit Trading Company will be responsible for the distribution of consumers’ new car quote requests generated using Yahoo! Autos enhanced new car price quote process, which allows consumers to receive pricing from up to five local dealers.
“The relationship with Detroit Trading Company helps Yahoo! Autos better serve our users by providing access to potentially every dealership in the United States,” said Brandon Huff, Vice President, Commerce, Yahoo!. “Detroit Trading’s depth of inventory listings and distribution footprint offers consumers multiple options for interaction with the dealers and creates a better buying experience. Lastly, Detroit Trading’s reputation for treating partners and consumers with integrity resonates with our key automotive advertisers.”
Since its inception in 2004, Detroit Trading Company has focused on building relationships and technology to connect lead suppliers with lead buyers. The company recently earned recognition from the Edward Lowe Foundation and the State of Michigan as one of the Michigan 50 Companies to Watch and was listed among the 2011 Inc. 500/5000 Fastest-Growing Private Companies in the United States.
“We were thrilled when Yahoo! approached us with this exciting opportunity to showcase our technology and extensive network of vehicle inventory. With this relationship, we are able to help connect the more than 12 million monthly unique visitors on Yahoo! Autos to our network of dealers, original equipment manufacturers and automotive partners,” said Pete Bonner, Co-Founder and Executive Vice President of Detroit Trading Company.
Detroit Trading’s President and CEO, Don Campbell, adds, “Our respective teams work very well together, and I am confident that our relationship will produce positive results for both companies and contribute to Yahoo!’s efforts in delivering a world-class consumer experience.”
About Detroit Trading Company
Detroit Trading Company has been serving the automotive leads industry since 2004 under the premise of creating superior products and services based on the principles of efficiency, experience and integrity. Detroit Trading’s lead distribution network includes 24 original equipment manufacturers and every major lead aggregator in the nation. You can follow Detroit Trading Company on Facebook, Twitter, Google+, and at detroittrading.com.
Yahoo! Inc. (NASDAQ:YHOO) is a technology powered media company, creating deeply personal digital experiences that keep more than half a billion people connected to what matters most to them, across devices and around the globe. Yahoo!’s unique combination of Science + Art + Scale connects advertisers to the consumers who build their businesses. For more information, visit the pressroom (pressroom.yahoo.com) or the company’s blog, Yodel Anecdotal (http://ycorpblog.com/).
Yahoo! is the trademark and/or registered trademark of Yahoo! Inc.