REDWOOD CITY, CA – February 7, 2018 – Xtime has released its proprietary statistics of dealership mobile activity for 2017.
Xtime found that in 2017, desktop appointments increased by 5.0 percent. More and more consumers want to make service appointments online and with 22 percent of online appointments being made after hours, having this feature is critical for dealers.
“The takeaway here for dealers is that you must be mobile in order to provide consumers with the absolute best experience no matter where they are,” said Jim Roche, Vice President, Marketing & Managed Services at Xtime. “Additionally, according to the Cox Automotive Maintenance & Repair Study, 45 percent of consumers that did not book online said they did not know they could so there is great potential in mobile use continuing to increase.”
Mobile appointments increased by 56 percent and 35 percent of web appointments are now made on mobile devices. Xtime’s proprietary mobile statistics show that data and digital optimization can enhance customer engagement with dealerships’ fixed operations.
“Our customers continue to move toward a mobile-first approach and we are happy to accommodate their preferences,” said Del Grande Dealer Group Fixed Operations Director Tully Williams. “The Xtime data continues to show that we are in the right direction using technology available to us to improve our guest experience.”
Xtime’s mobile activity statistics were based on data from 4,434 dealers with a go-live date before December 31, 2016.
Xtime delivers retention solutions for the automotive retail industry. Xtime, headquartered in Silicon Valley, is the exclusive or preferred provider for 29 major global automotive manufacturers in the United States, Canada, Europe and Australia, as well as leading dealership groups, and services 7,500+ dealerships. Xtime is a Cox Automotive brand. For more information, visit Xtime.com.
Author: Digital Dealer
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