Selling a car is never easy, especially if you to do it online, where there are so many other used cars to compete with.
Making your car ad stand out is a key part of selling a vehicle online. So many ads omit important information or don’t tell the full story about a used car. Some ads are also so minimalist that they’re quickly ignored by used car shoppers. Services like Craigslist, AutoTrader and eBay Motors feature thousands of ads online, but the folks at eBay analyze their transactions and helped us pinpoint what kind of ads work and what you need to have a successful sale.
Don’t think these tips are only useful for eBay Motors, as they can be helpful on other services too.
“To receive the highest amount of traction for your sale, create the best looking and most informative listing,” explained a spokesperson from eBay Motors. “A vehicle’s accurate listing can make or break a sale.”
Obviously, include the model, make, year and trimline of the vehicle. Mileage, fuel efficiency and type of transmission helps establish the value of the car, too.
“Beyond including the basic vehicle details (make, model, year and trimline), be sure to write clear and accurate descriptions, since this information is entered routinely in consumer searches,” said the eBay Motors rep.
“More importantly, include a photo, as listings without images receive diminished volume of prospective of buyers and typically lower prices,” explained eBay Motors. Would you buy a car without even seeing it?
A successful ad will include a lot of photos of the car inside and outside from all angles. Of course, pick where you photograph your car wisely and take the effort to clean your car before taking photos of it. Pay attention to what’s in the background of your car photo; make sure there aren’t garbage bins or random people in your shot.
Those are just the basics though. More information is never a bad thing, and will help prospective buyers understand what you’re selling. You can list the details in point form to make it faster and easier for a prospective buyer to read.
Click below to read the full article:
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.