Today’s new car business is a volume business. Front-end margins are in decline, and profitability often hinges on meeting the factory’s all-or-nothing performance targets. Learn how the most successful dealers become more efficient and market-precise as they stock, merchandise and price their new vehicle inventories.
Great businesses like your dealership are driven by several different factors such as brand, technology, infrastructure, and most of all, people. Learn the latest management strategies to get the best results out of each department in your dealership.
General Sales Managers
Technology in auto sales is getting crazy. From CRM tools to equity mining tools to lead conversion tools to profiling tools just about everything you are looking for can be had. But in this world of technology, selling cars is still about two things: people and process. Learn what top dealerships are doing to generate record-breaking sales.
Internet Sales Managers
Today’s consumer is more digital and more demanding than ever. They visit less than two dealerships before making a buying decision and almost two out of three customers would rather buy 100% online. Learn the keys to improving customer satisfaction, close rates and deal grosses on your showroom floor.
The average person is exposed to over 5,000 ad messages per day. Only 86 get any awareness and less than 12 ads get any engagement. That means your advertising blast has a 0.0024% chance of any engagement at all. Learn everything you need to create and refine a seamless omnichannel car buying experience that will better integrate your online and offline marketing efforts.
Social Media Managers
80% of potential car buyers are more likely to turn to social media than to a salesperson. 68% say they’ve purchased a car involving social media. Are they headed to your store? Learn the latest social media strategies to convert “likes” into leads.
Gaining shopper intelligence is an art form and dealerships that are invested in learning what consumers are researching and shopping for will win in the new digital landscape. Learn how to better follow online shopper patterns, conquest leads that are in-market, recover leads that have previously been marked lost, and win over those who are shopping the competition.
By now, everyone has heard the news that the average consumer shops less than two dealerships in person prior to buying a vehicle. Conversion of opportunities is more important than ever in today’s automotive industry. In 2016, dealers are still struggling with this reality while some dealers implement BDC’s at the same time many others dismantle theirs. Learn effective strategies for maximizing inbound as well as outbound opportunities once and for all.
It’s a simple concept. The sooner you get your cars on the lot, the sooner they’re ready to sell. Easy enough. Buy, transport, recondition, take photos, create a description, upload to your website and third-party sites, put it on the lot. Learn the latest pre-owned strategies separating top dealerships from the competition.
Today’s car buyer increasingly demands transparency in their online purchase experience. And while transparency is typically tied to a dealer’s pricing, the customers’ “perception” of transparency is often influenced by the ENTIRE experience (beyond just price). Learn the latest e-commerce strategies to create an outstanding online buying experience.
Fixed Operations Managers
It has been said that relationships are built and strengthened or destroyed in service drive. These relationships with the consumer are worth far more than any marketing ploy to generate revenue. Learn how your service department can reshape the customer experience to meet—if not exceed—rising consumer expectations.
Generation X & Y buyers live in a world of streaming data and electronic content and often become disinterested during traditional paper-based transactions. Learn how to adapt to the best technology resources to enhance the customer experience to achieve superior per vehicle retail profit while maintaining a defensible compliance strategy.
Discover and stay connected to the digital trends that dealerships are embracing. Also meet one-on-one with dealership representatives to provide digital marketing and sales guidance. Looking to host a larger meeting in conjunction with our conference? Contact firstname.lastname@example.org
Automotive Dealer Associations
Stay educated with what your ADA members and their managers are learning to provide the best resources available. Also meet one-on-one with dealership representatives to provide digital marketing and sales guidance. Looking to host a larger meeting in conjunction with our conference? Contact email@example.com
Hundreds of independent dealerships from across the country also attend Digital Dealer each year to learn the latest marketing, sales and management strategies to sell and service more cars, more profitably.
“It was terrific! Eye opening! Informative!” – Timothy Curran, General Sales Manager, Hawkinson Nissan, Matteson, IL
“Helpful in keeping up with the fast changing digital world. This event keeps me up to pace on changes needed in our Dealership processes regarding digital marketing and BDC practices.” – Michael Bohannon, BDC Manager, Valley Motors, Cockeysville, MD
“We have formed a continuous improvement team to study the ideas we brought back with us and to implement changes. Both myself and our ISM found the information presented to be invaluable. We plan to attend the next conference.” Jim Myers, Vice President/General Manager, Stoops Buick-GMC, Plainfield, IN
“As always, it’s enlightening and humbling to learn how much you don’t know! Every year, I have at least 20 actionable items and every year they work!” –Chuck Olsen, Corporate Sales Manager, Boucher Automotive, Greenfield, WI
“I was so impressed. I left EVERY session with ideas and something I needed to change or implement as soon as I got back to the dealership. This conference is a must attend for dealership growth and profit!” – Lisa Miller, Internet BDC Manager, Joyce Buick GMC, Mansfield, OH
“Extremely valuable to see everything that’s ‘out there’ and to learn from the best in our field.” – Josh Damm, Marketing Director, Lichtsinn Motors, Forest City, IA
“This was a wonderful experience for me. I was able to come back to work and share with my GM the awesome ideas I received from being at the exposition.” – Kellie Wille, BDC Director, Auffenberg Dealer Group, O’Fallon, IL
“The Digital Dealer opened my eyes to a whole new way of thinking about social media.” – Bob Pagani, Service Manager, John Hinderer Honda, Heath, OH