What really works online with a woman depends on a number of variables including how she uses the Internet, if she’s a mom, her lifestyle and shopping preferences. There is a way to target your strategy to help you zero in on your target female customer and drive engagement. What are the latest best practices to convert women from a social media user to a customer? Delia Passi is sharing her expertise with you.
What action items will you take back to the dealership?
1. Learn how to target your female customers online.
2. Learn the key target markets and what drives their online experience.
3. Best practices from pros on how to increase conversion online.
4. Each participant will have a handout to outline immediate opportunities.
Click here to watch Delia’s video: http://www.youtube.com/watch?v=J3IdT–uIgM
Delia Passi is CEO of Medelia Inc. and founder of WomenCertified. Passi is the nation’s leading authority on selling to women and the nation’s leading woman consumer advocate as seen on most major networks, as well a regular on Fox Business Network and Lifetime’s morning show The Balancing Act.
Passi advises her corporate clients on how to better understand their female customers, and supports them in becoming the very best when it comes to increasing sales, improving customer service, and retaining the loyalty of these hard-earned consumers. Her series of sales training programs are based on years of research and experience in understanding and translating the nuances of how women approach the buying cycle and how they need to be communicated with during that process. Passi is also the author of Winning the Toughest Customer, The Essential Guide to Selling to Women (Kaplan, 2006)
We’re building out the agenda, selecting speakers and topics for more than 80 sessions that are laser-focused on all things digital – Your Best Bet for Success! www.DigitalDealerConference.com