Win the War for Your Customer’s Attention
// Webinar summary
There is a war going on for your customer’s attention. Technology companies, OEMs and even powerful phone companies are claiming your customers’ attention – and their data, via the OBDII port. What are they doing with this data and how is that disrupting the relationship your customer has with your dealership? How can dealerships provide customers the car-buying and ownership experience they crave so they avoid these multi-million dollar competitors? Learn how offering an OBDII-enabled app to your customers can fully connect them to both their cars and your dealership to create an ongoing digital conversation. And learn how the data you’ll be able to access will drive higher repeat purchases, higher service retention and ultimately create customers who are passionate about YOUR dealership. The secret’s out: Own the Port™ – Win the War.
// Key takeaways
• Understand the current state of automotive apps and how multi-million dollar companies are claiming dealership customers
• A dealership app can connect customers to their vehicles and the dealership for years instead of mere hours
• Data available to via the OBDII port and how to act on that information to improve the customer’s ownership experience.
// About the presenter
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.