LAS VEGAS – In a world in which 88 percent of consumers search the Web before buying a car, driving traffic and profit is becoming more challenging than ever. Pat Ryan Jr., Founder of FirstLook and MAX Systems, will shed light on this issue during an exclusive NADA presentation this Friday and Saturday: “Driving Traffic … When the Traffic is Online.”
“These days, the average car buyer often knows more than the ‘pros’ in the dealership about price and feature comparisons of a vehicle,” says Ryan. “This transparency can hurt closing rates and put pressure on profit margins; but the Internet doesn’t have to mean the end of solid per-vehicle profitability.”
In his session, Pat will share cutting-edge insights on the behavior of online consumers and transformative strategies for online success, based on the practices of best-in-class dealerships. Attendees will learn how car buyers are researching and shopping for cars and discover the importance of consumer-optimized online ads.
“Google has been so successful because they maximize relevance for the user: We search on Google because it helps us find what we’re looking for,” Ryan explains. “Retailers should think about their listings the same way by asking themselves, ‘How do I make my listings as relevant as possible for today’s savvy online car shopper?”
Ryan will explain the consumer-optimization process, and demonstrate how these tactics can drive more traffic, speed turnover and increase volume—all while maintaining, and even increasing solid margins.
“Driving Traffic … When the Traffic is Online” will take place at this weekend at NADA in the Las Vegas Convention Center:
· Friday, Feb. 3 from 12:15 – 1:30 p.m. in room N220-222
· Friday, Feb. 3 from 3:45 – 5:00 p.m. in room S225
· Saturday, Feb. 4 from 10:30 – 11:45 a.m. in room N220-222
About Pat Ryan Jr.
Pat Ryan Jr. is the Founder of FirstLook and MAX Systems. Pat is focused on a single mission: helping businesses achieve unprecedented success by applying new thinking to traditional industries. Through his pioneering work in consumer optimization Pat often gives insight into how consumers think and make decisions, which he and his team are now applying to transforming online inventory advertising. He is widely recognized as an industry thought-leader and speaker as well as a regular columnist for major automotive publications.