Your customers are spending more time online – reading blogs, watching online TV and interacting on social media – than ever before. Many businesses are capitalizing on this and using social media to improve relationships with their existing customers.
But that’s not the only approach in the social marketing playbook. The same platforms that you use to build community and engage supporters – Facebook, Twitter, Instagram – can be used to attract new customers and generate sales.
The best way to acquire customers via social media is by providing them with relevant, valuable content and experiences. But what does that really mean? In this session Joe Matthews of Tagkast will give actionable examples of how social marketing can help dealers attract new customers, increase their market share, and outshine their competition. Here are a few tactics that Joe will explore:
Gathering and Distributing User-Generated Content: There is power behind sourcing user-generated content because our friends and family are our biggest motivators for purchases. Many major brands are not only incorporating consumer content into their advertising, but also using it in e-commerce or retail displays.
Purchasing a car is a life event that consumers want to capture and share – dealers should use social marketing to capitalize on that. By leveraging candid photos of customers at the point-of-sale into word-of-mouth endorsements on social media, dealers can reach new audiences with credible content and drive sales.
Social Event Technologies Increase Sponsorship ROI: Local event sponsorship is a key marketing vehicle for dealerships. Research shows that 93% of consumers believe events are more effective than TV commercials, print advertising, online ads, and radio. But for a lot of dealers, the risks of sponsorship is too great – acquisition cost can be high and difficult to measure.
Social marketing event technologies (things like mobile device guest engagement, social media feed displays, consumer content sharing) can lower those risks. By integrating social tools into sponsorship initiatives, dealers can harness the real-time content generated at their events to reach and engage wider online audiences and cultivate future sales in a more measurable way.
Lead Collection with Contests or Promotions: Socially-based lead collection techniques can help dealerships gather qualified leads and encourage sales. Contests or promotions on social platforms can provide value to consumers and be easily integrated into the strategies mentioned above to increase the probability that they will help acquire new customers.
Come by Joe Matthews’s session at the 17th Digital Dealer Conference & Exposition, Why Dealers Who Neglect Social Media Are Leaving Money on the Table, on Tuesday 9/25 to hear more actionable tips for how social marketing can drive sales. Joe is co-founder of Tagkast, a social marketing platform used by businesses to capture leads, engage with event guests and share brand content on social media. Tagkast has seen great success in the automotive vertical with both dealerships and OEMs. Prior to Tagkast, Joe co-founded Poggled, an events and daily deals for nightlife, while attending Northwestern University Kellogg School of Management. Before Kellogg, Joe worked in investment banking and retail consulting. He graduated with a BS in Finance from the Indiana University Kelley School of Business.