Have you considered utilizing a mobile SMS campaign? Companies like Warby Parker and Chipotle have developed SMS marketing strategies that engage customers in a fun and convenient way, while simultaneously moving those same customers down the sales funnel, and you can do the same! A text message strategy can be utilized in many different ways, and can be extremely valuable for your business, but be sure to take the proper steps to ensure that your campaign follows all legal rules and regulations before you launch!
Author: Paul Potratz
Paul Potratz is the COO at Potratz Advertising and is also the producer of Think Tank Tuesday, a weekly video podcast which reaches 165,000 automotive professionals every week. Paul speaks on marketing, sales, social media and lead handling process across the world and works with clients in the United States, Canada and Denmark.