What to know before you choose a social media monitoring tool, according to Ragan.
There is no shortage of social media monitoring tools. It’s easy to become overwhelmed when trying to find the best one for your business.
Since each business’s needs and goals are different, there’s no one-size-fits-all template for the perfect social media monitoring tool. However, I’ve conducted a ton of research on various tools. Here are some important questions to answer before you invest in any product:
1. What are my goals for a social media monitoring tool?
If you just want a tool that will help you monitor online mentions of your brand or topics related to your brand, establish that up front. Then you know you don’t need to invest in a tool with publishing capabilities, robust analytics, a customer relationship management function, influencer identification, etc.