What Sources Car Shoppers Trust Most, from Auto Remarketing.
NEW YORK – Marketing platform Crowdtap recently conducted a survey of roughly 500 male and female car buyers to get a glimpse at what shoppers think about reviews and social media as well as what sources of information they trust the most.
The poll, conducted in February of this year, yielded several unique insights into the minds of shoppers who were either currently shopping for a car, recently purchased a car, or expected to be in the market for a vehicle within the next year.
When asked which sources they trusted most, nearly a third, 31 percent to be exact, said that friend or family recommendations were the most reliable. In fact, 36 percent also said that friends and family had the most influence over their vehicle purchases. Perhaps surprisingly, the group polled showed that digital ads had the least effect on their purchasing choices. Here are a few of the other results, according to Crowdtap: