From Stratosphere Studio: What is lifecycle marketing for body shops?
We use a lot of different terms in the marketing world, so it can be confusing to keep up with all of them—especially as technology expands our opportunities for communication. One of the biggest terms you might be hearing a lot lately is “lifecycle marketing.” If you run a collision repair shop, perhaps someone suggested that you explore lifecycle marketing techniques for your business. Or maybe you just ran across this term on the web somewhere and you’re doing some research. Well, chances are pretty good that you’re already doing at least some of the strategies that are involved in lifecycle marketing, but it never hurts to know more!
The gist of lifecycle marketing.
The basic idea behind lifecycle marketing is that people undergo different levels of engagement with your shop as their needs change. For instance, in the case of an auto body shop, a person might simply be a peripheral, prospective customer when they first get into an accident and are looking for places to get repair estimates. When a person actually chooses your shop for their car repairs, they then become an official customer. Once their repair is complete, they no longer have an immediate need for your services, but you’ll want them to keep you in mind for any future repairs they might need. At this stage, they can become an advocate for your shop, if they are happy with their repairs.