What Auto Shop Owners Need To Know About Social Media Marketing, from LinkedIn.
How To Get A Custom Paint Job For Your Social Media
On a recent Tuesday afternoon, I counted nine auto service shops in neighboring communities that posted the EXACT same thing at the EXACT same time on a specific social network. And all the previous week. Nine!
What does that mean?
- They all have the same social media manager or agency.
- Little to no custom content personalized for their companies.
- Potential customers are like, “WTF?” if they happen to be perusing for service.
Automotive Science Does Not Equal Rocket Science
This is not rocket science. Any entrepreneur or small business owner knows that their business is different than every other business. And, that their brand will be as unique as what got them where they are, and the customers that keep them in business. This applies to every niche.