How Far Volkswagen Has Fallen
In fact, search traffic for all VW models shifted a modest 0.86% – 0.81% from the beginning of 2015 until right before the scandal happened.
“We still get inquiries from customers interested in either taking over a Volkswagen or to list a Volkswagen, but clearly the volume has dropped since the beginning of the scandal,” said Scot Hall, Executive Vice President of Swapalease.com. “We believe the Volkswagen brand will survive this current scandal since it remains a strong brand, but there will need to be some compelling reason other than the brand name itself that lures more interest back to vehicles in the marketplace.”
VW as % of Total Searches
Author: Swap ALease
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