Affiliation will bring greater marketplace transparency to dealers.
Vistadash, the premier marketing intelligence tool for the automotive industry, today announced it was selected as a Trusted Provider by the Power Information Network® (PIN), a business unit of J.D. Power. The integration will allow Vistadash to provide their dealers with the transparency they need to drive better business decisions.
With a mission to support retailers by providing key insights into their surrounding markets, PIN has more than 25 years of experience collecting and aggregating transaction data that, in turn, is shared with retailers to help them better understand their local market. PIN is based on real-time transaction-level data for new and used vehicles collected from more than 15,000 dealerships nationwide.
“With dealers investing more in their marketing strategies, they are also demanding a higher level of data transparency,” said Dan Moore, President of Vistadash. “Using Power Information Network data enables us to bring an even greater degree of marketing intelligence for automotive retailers.”
With feedback from dealerships nationwide, Vistadash was developed in 2015 to create an efficient and transparent way for dealers to gauge the success of their marketing efforts. Using new engagement metrics developed by parent company, PCG Companies, Vistadash is an industry leader in marketing intelligence by providing dealers with the key data insights that determine the quality of their automotive marketing campaigns, based on conversions, to encourage smarter business decisions.
For more information, visit www.vistadash.com or visit Booth #2192 at NADA.
Vistadash is the automotive industry’s premier marketing intelligence tool, giving automotive dealers the ability to consolidate and simplify reporting, as well as measure the quality of their online and offline marketing campaigns based on engagement. It’s clear, user-friendly interface displays all the latest data trends at a glance, allowing users to quickly and easily analyze information and encourage smarter marketing decisions. For more information, please visit http://www.vistadash.com.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.