Do you think a “prank” texting marketing campaign is a good way to promote a new vehicle? Toyota and their ad agency Saatchi & Saatchi thought this was a good idea to help promote the new Toyota Matrix. A story from MediaPost.com said a California resident is has filed a lawsuit against Toyota claiming she was harassed by the marketing campaign. The problem is, the text messages were not short information about the vehicle itself, according to the story, one text message read: “Amber Mate! Coming 2 Los Angeles gonna lay low at your place for a bit. Till it all blows over.”
Click here to read the full story from MediaPost.com to see what Toyota and its ad agency says in their defense of this marketing campaign.