Ford’s new “Video Snacks” are a new method of speeding up the F&I and Sales process for new cars in dealerships. Harnessing the power of video marketing to engage customers, Ford’s two-pronged plan will speed up the car-buying process, solving some problems for dealers, and attract the consumer base via YouTube. Video marketing campaigns are among the top forms of marketing online in today’s constantly changing digital environment, and this is just one example to follow in the dealerships:
View the Press Release and Videos Below>>
- Ford launches a new Vehicle Orientation program this week at dealerships nationwide designed to bring consumers closer to the features available on their cars through an e-mailed checklist with links to ‘video snacks’ on Fordowner.com
- The inspiration for video snacks comes from Ford’s Global Consumer Experience Movement, a revolutionary program created to elevate the dealer-customer relationship into a world-class consumer experience
In an effort to zero in on specific vehicle features to spotlight in the form of a video snack, Ford reviewed customer research received 30 to 90 days after purchase and looked at what vehicle owners were posting on forums to find which technologies they were most interested in. One example is Ford MyKey system, which allows parents to create a customizable key with specific driving settings, including speed limit control, for greater safety for teen drivers.
The video snacks – which are a blend of video and animation with a little bit of narration – focus on a feature and not a specific vehicle so that they can be used across vehicle lines. Customers who buy a new vehicle will receive an e-mail notifying them where they can view the videos. The video snacks will also be posted on YouTube on a popular channel called “Know Your Vehicle.”
“Making sure our customers have the best possible experience owning their vehicle is our ultimate goal,” said Ashman.
Ford Motor Company, a global automotive industry leader based in Dearborn, Mich., manufactures or distributes automobiles across six continents. With about 171,000 employees and 65 plants worldwide, the company’s automotive brands include Ford and Lincoln. The company provides financial services through Ford Motor Credit Company. For more information regarding Ford and its products worldwide, please visit http://corporate.ford.com.