WHAT IS A VIDEO MARKETING STRATEGY.. & Why you need one.
// Webinar summary
There is no question that video has emerged as the number one content delivery method for all digital marketing strategies. Today's consumer demands video content, and will quickly leave a website that is not providing them with the video content they desire. Equally important is the influence that video now has in Brand Consideration (number one at 37%) and Conversion (49% visited a dealership after watching a video). As the value of video continues to increase across the automotive marketplace, it continues to become more and more important for dealerships to understand the difference between "having video" and "using video". To "use video" properly, a dealership must have a Holistic Video Marketing Strategy to maximize the impact of “all” videos across “all” touch-points. Thus getting the right message, in front of the right shopper, and at the right time in buying cycle.
This session will introduce the attendees to some important types of video content that they must utilize for today's shopper. Additionally, we will discuss how to utilize this video content in a true Video Marketing Strategy that will leverage the power of their video content across all digital touch-points.
// Key takeaways
• Identify some of the most important video content that today’s automotive shopper demands.
• Identify how to increase the informational and emotional value of each video utilizing viewer data.
• Identify how to utilize real-time integrations to get the right message in front of the right shopper at the right time.
Author: Digital Dealer
Digital Dealer exists to help dealers and their managers sell more vehicles more profitably by creating the best live events and media in the industry.